Built by founders,
for founders.
Michi exists because the tools that most sales teams rely on were designed for SaaS companies selling to other SaaS companies — not for deeptech and healthtech founders navigating long enterprise pilots, multi-stakeholder partnerships, public grants, and investor conversations all at once.
The problem we solve
Most relationship tools treat every deal the same: a name, a stage, a probability. That works if you're selling subscription software. It breaks completely when a single "deal" might be a three-year NIH or Horizon Europe grant, a hospital pilot spanning two procurement cycles, and a strategic partnership with a pharma that has seventeen internal stakeholders — all tracked in parallel.
Deeptech founders end up duct-taping Notion, spreadsheets, and a generic tool together, losing context every time a meeting happens, every time a team member joins, and every time the strategy pivots. The institutional memory lives in someone's inbox.
Michi fixes this. Four purpose-built pipelines — Commercial Pilots, Strategic Partnerships, Grants, and Fundraising — each with the fields, stages, and metrics that actually matter for that type of relationship. One AI layer that reads your real pipeline data to write briefs, score deals, summarise meetings, and draft follow-ups. And a security-first architecture that meets the compliance bar your enterprise customers and public funders expect.
Our story
Michi was built by the co-founders of a deeptech startup who needed a way to manage grant applications, hospital pilots, fundraising conversations, and supplier contracts in parallel. Every CRM we tried was built for sales reps, not founders. So we built the platform we needed.
Michi is now used by deeptech founders worldwide to manage every relationship that matters — pilots, partners, investors, grants, and suppliers — in one place, with AI that does the busywork.
Who Michi is built for
Deeptech startups
Robotics, materials, quantum, space — you have pilots, partners, and funders. Michi tracks all three simultaneously without conflating them.
Healthtech & MedTech founders
Hospital procurement is a relationship game. Michi tracks your internal champions, clinical stakeholders, and procurement contacts in one structured view.
BioLife founders
Investor roadshows, grant applications, and licensing deals happen in parallel. Michi keeps each pipeline clean without losing the cross-pipeline signals.
Climate & cleantech teams
EU taxonomy, Horizon grants, NSF, DARPA, offtake agreements, and impact investors. Michi is the only platform that treats grant pipelines as a first-class object.
What we believe
Opinionated beats flexible
Generic tools require you to build your own system. We made the hard choices so you don't have to — the four pipelines, the field names, the AI prompts are all deliberate.
AI should augment, not replace
Michi AI writes the first draft, scores the deal, flags the risk. The founder reads it, edits it, decides. We will never automate away the relationship.
Privacy is not a feature, it's the foundation
EU-hosted, row-level security, no training on your data, full export any time. We're GDPR-compliant by design — not by checkbox.
Built in public, improved by users
We ship fast, we listen faster. Every feature on the roadmap came from a conversation with a founder using the product in production.
Sounds like the right tool?
Start free — no credit card, no time limit on the free plan.