Why deeptech founders choose Michi over HubSpot.
HubSpot built a great software for SaaS pipelines.
Michi manages multiple longer term sales cycles simultaneously. You are running a pilot project, an NIH grant submission, and an investor roadshow in the same week, and none of those is a sales deal. HubSpot can be bent into that shape, after a you invest in paid onboarding, an operations fulltime hire and few months of configuration. Michi arrives in that shape. Five pipelines, already built, already named the way you name them. Log in and start.
What each of us is built to hold.
| Feature | HubSpot | Michi |
|---|---|---|
| Commercial pilot tracking | HubSpotPartial | MichiYes |
| Grant applications you submit | HubSpotNo | MichiFirst class |
| Fundraising round management | HubSpotManual | MichiFirst class |
| Strategic partnership tracking | HubSpotAwkward | MichiYes |
| Deeptech-specific stage names | HubSpotNo | MichiYes |
Every row checked against the published material of HubSpot on 2026-09-07. Working notes: docs/hubspot-current.md
01
HubSpot has one pipeline. Michi has five.
HubSpot gives you a deal board and expects you to make it work for grants, pilots, and investor conversations. Michi ships with purpose-built pipelines for each, with the right stages, fields, and AI prompts baked in.
02
HubSpot AI does not know your data.
HubSpot Breeze requires expensive add-ons and still gives generic suggestions. Michi AI tools read your actual contacts, notes, and pipeline data to write briefs, draft emails, and surface next steps, included on every plan.
03
HubSpot pricing scales against you.
Marketing Hub Professional is 800 dollars a month before a single Sales Hub seat, and Sales Hub Professional is 90 dollars per seat per month on top of it. Between them they carry 3,000 and 1,500 dollars of one-time onboarding. Michi Pro is 19 per seat per month, and Free covers a solo founder at 0.
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