Why deeptech founders
choose Michi over HubSpot.
HubSpot is a great CRM — for SaaS companies selling to other SaaS companies. If you're running a hospital pilot, applying for an NIH grant, and managing an investor roadshow at the same time, HubSpot makes you hack every workflow to fit.
Purpose-built for deeptech.
Not adapted for it.
HubSpot has one pipeline. Michi has five.
HubSpot gives you a deal board and expects you to make it work for grants, pilots, and investor conversations. Michi ships with purpose-built pipelines for each — with the right stages, fields, and AI prompts baked in.
HubSpot's AI doesn't know your data.
HubSpot Breeze requires expensive add-ons and still gives generic suggestions. Michi's Founder AI reads your actual contacts, notes, and pipeline data to write briefs, draft emails, and surface next steps — for free on every plan.
HubSpot's pricing scales against you.
HubSpot starts cheap and gets expensive fast — €800+/month once you add Sales Hub Pro, Marketing Hub, and enough seats for a founding team. Michi is €89/month for unlimited seats, forever.
Feature comparison
| Feature | HubSpot | 道Michi |
|---|---|---|
| Commercial pilot tracking | Partial | Yes |
| Grant application pipeline | No | First class |
| Fundraising round management | Manual | First class |
| Strategic partnership tracking | Awkward | Yes |
| AI grounded in your real data | Add-on | Native |
| Deeptech-specific stage names | No | Yes |
| EU data residency (Frankfurt) | Paid tier | Always |
| Flat, predictable pricing | No | Yes |
| Transcript → structured notes | No | Yes |
| GDPR by design | Partial | Yes |
From HubSpot to Michi.
"We had HubSpot for 18 months and never got it to work properly for our grant pipeline. Michi had us set up in a day with stages that actually make sense for Horizon Europe applications."
Placeholder — deeptech founder, EU
[Replace with real testimonial before launch]
"HubSpot was €600/month and the AI was useless unless you paid for an add-on. Michi costs less than a quarter of that and the AI actually knows what Mass General has been asking us about."
Placeholder — MedTech founder, UK
[Replace with real testimonial before launch]
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